Galerie Hubert Winter

Jojo Gronostay, DWMC—Dead White Mens Clothes (2017)

Dead White Mens Clothes, short DWMC, is a platform, art project and clothing brand.

The origin of the label’s name lies in the Ghanaian term “Obroni Wawu” which can be translated to “DEAD WHITE MEN’S CLOTHES”. When first waves of second-hand clothes arrived from “the west“ in the 70’s the locals could not believe that such high-quality clothing could just be given away for free, so they assumed that the previous owner must have died.

Founded in 2017 by Jojo Gronostay, DWMC addresses questions about the fashion system, neocolonialism and identity.